Article Archive A Collection of Sue’s Tips, Tricks and Insights 7 Surprisingly Simple Secrets To Become A Better Writer Discover What Your Audience Wants to Read From You Basics Take On New Meaning What Are You Tolerating In Your Life? Your 31-Point Marketing Review Checklist Costco’s Customer Relations Nightmare When Sales are Slow, Here’s the First Thing to Check A Real Example of a Facebook Promo Gone Wrong My Covid Journey 6 Savvy Strategies to Get People to Read Your Blog 28 Tips to Cure Unresponsive Marketing Content Content is King! But is Created or Curated Better? How To Find Inspiration To Promote Your Brand Differently How to Easily Reconnect with Former Clients Share Your Pandemic Story for Increased Publicity This Summer The No.1 Reason No One Will Share Your Blog, Ever! Your Most Valuable Call to Action 9 LinkedIn Secrets to Increase Visibility & Engagement The No.1 Topic You Should Never Talk About When Marketing Your Business 10 Easy Ways to Make Your Brand Voice Stand Apart How One Story Changed a Life! Simplify Your Process 3 Questions To Be Clear About To Ensure Your Website Works Your Antidote For Unresponsive Marketing Content Write a Book to Promote Your Business – Part II Write a Book to Promote Your Business – Part I 7 Ideas to Use “Found Time” During COVID-19 6 Tips for Writing Conversational Content How to Write a Great LinkedIn Summary Choose the Life You’re Meant to Lead 5 Questions You Must Answer to Grab Your Website Visitor’s Attention in Seconds A Quick & Easy Way to Create Social Media Visuals 7 Actionable Strategies For Greater Social Media Impact Drop Perfection & Surpass Your Goals 6 Lessons I Learned as an Entrepreneur for More Freedom, Happiness & Success How To Use Content Marketing To Maximize Impact 5 Ways You May Be Giving Away Your Power In A Sales Conversation 12 Tips For Connecting With Your Audience The 5 Keys to a Great Headline The Magic Behind a Good Marketing Message How To Priorize Your Business Growth The Radio Ad That Bombed How To Get Free Publicity For Your Business This Summer If You’re In Business, This Is One Award You Don’t Want To Win 3 Steps to Influence Your Personal Brand & Become a Thought Leader The Testimonial Twist 5 Tips to Get Your Blog Read The Key to Make Your Marketing Message Stand Out 4 Steps to Boost Your Business A Look Back For A Prosperous Year Ahead 5 Things You Must Know Before Hiring a Professional To Write Your Marketing Content 4 Keys of Persuasive Marketing How to Banish Self Doubt & Be Authentically You 6 Essential Questions To Ask Before Jumping Into A New Opportunity A Good Example of Bad Marketing One Mistake That Can Damage Your Business! Sound Advice To Enhance Customer Experience The “Small Stuff” Can Have A Big Impact A Gift of Reflection…& Strategy For Your Business This Holiday Season 4 Vital Elements for Marketing Success Your Message = Your Results…Are They Working For You? How To Create a WOW Customer Experience How To Create A Strong Guarantee That Increases Sales Blogging Basics…Your 5 “Must Do’s” To Get Your Blog Posts Read 7 Ways To Step Into Your Extraordinary How You Can Get Free Publicity For Your Business During The Holidays A Simple Strategy To Accelerate Your Business Growth The No.1 Reason Why Your Advertisement Failed 3 Examples of Prospect Marketing Where To Find Inspiration To Promote Your Brand Does Your LinkedIn Photo Look Influential? 5 Strategies To Improve Your Blog’s Impact How Long Winded Elevator Pitches & Talks Can Kill Your Message Brand Stories to Market Your Business 4 Steps To Generate New Profits In Your Business 3 Strategies To Stand Apart From Your Competition 5 Things You Need to Know Before Hiring a Copywriter 5 Steps For Writing Persuasive Marketing Messages The Differences Between Writing Articles & Writing A Media Release To Promote Your Business Your “Second” Impression Warning…A Sure Fire Way To Make Or Break A Great First Impression 10 Strategies for Networking & Connecting What’s Newsworthy in Your Business? Want Free Publicity? Then Know Your Audience! The No.1 Reason Many Marketing Promotions Fail The Perfect Time To Get Media Attention Goals + Action Plan = A Game Changer For Your Business! 5 Factors to Ensure Your Freebie Isn’t Costing You $ales 6 Tips To Land A Story About You In The Media Get Your Message To Prospects Without Breaking CASL Rules 5 Steps To Win The Battle Of Impostor Syndrome Canada’s Anti-Spam Legislation – And What It Means For Your Marketing Blogging for Expert Status “Tooting Your Own Horn” or Informing Your Prospects Are You Influencing a Positive or Negative Response? Where Are You Being Ordinary? 4 Easy Steps To Create New Products & Increase Sales 9 Tips for Holiday Connecting & Schmoozing Using Stories to Market Your Business Making Time For Business Growth Picture Perfect…or Picture Theft? Making an Emotional Connection Are You Using LinkedIn Endorsements Correctly? What to Write About…When You’re Out Of Ideas 7 Areas To Check When Your Info Product Does Not Sell No Testimonials? Try This… Use Your Story to Attract, Engage & Sell Begin With The End Are You Too Prepared? What’s the Point? Timing is Everything! Your Open Rates…What They’re Really Telling You 5 Headline Formulas That Will Never Go Out of Style Subject Line Secrets To Get Your Emails Opened Sell It…Then Buckle Up To Create It Being Authentic…What’s It Really Mean & How Can You Tap Into It? Permission Based Marketing Is Just That – It Requires Permission! Are You Checking What Your Competition Is Up To? Six Lessons for Business Growth…Learned from a Puzzle Scheduling Time for Your Business Before the New Year Add Interest to Your Writing & Speaking Using Oxymorons The 7 Keys for Article Marketing Success Process versus Outcome Marketing the Old Fashioned Way An Elevator Pitch That Gets the Conversation Rolling 5 Tips to Find Article Ideas The Number One Reason Many Advertising Promotions Fail What’s Your Story? Do You Really Know The Words People Use to Find You? Is Your Web Site Driving Traffic Away? Is Your Free Giveaway Costing You Sales? Review, Rejoice & Refresh…or Reject 3 Sure-Fire Tests to Evaluate Your Marketing Message Are You Promoting on Platitudes? Do You Stand Out…or Are You Being Left Behind? Is Your Marketing Message Too Deep? 3 Strategies for Managing Your Time 5 Steps To Get Your Marketing Message Read Are You Being Too Creative? My Lingo Lesson Investing Time in Your Business Formatting Bulleted Lists What Can You Do For Me…Now! Eliminate Negativity in Your Writing You Want To Market Your Uniqueness…But What Is It? Starting a Sentence with a Conjunction…Yes or No? Watch Your Words…Especially When Uttering Them Out Loud Are you trying to be everything to everyone? For Example…That Is! Getting your [three] dots in a row… Are You Too Vague? What’s Your Offer? How You Can Stand Apart How To Write More Believably What’s Your Focus? Get Your FREE Guide!