Everyone has a story – and yes…you do, too! The bigger issue is…are you sharing your story with your audience? Because enquiring minds want to know!
Who is the real person behind the entrepreneur, the professional, the expert that you are?
- When you talk about how you came to be where you are today, you open the door to connect on an emotional level.
- When you share how you overcame obstacles, you create credibility.
- When you reveal your journey, others can relate and want to know more.
- When you open up and tell the little known fun secrets from your past, you are being authentic and relate that you’re trustworthy.
Your story belongs to you alone…no one shares the same story. Your journey, your personality – your story – is what makes you stand apart.
By sharing your passions, your struggles, your accomplishments, you attract more connections and more opportunities. You position yourself as the expert you are. The twists and turns of your life – as early as your childhood, in some cases, have led you on the path to where you now stand. How did you get here? Why did you choose this path?
No one wants to read a boring résumé…that’s what you’ve done, not who you are.
When you connect with your passion, it’s easy to share your story with others. Sprinkle it in with your marketing messages. There won’t be any hype or awkward sales pitch…instead, you’ll have real conversations that speak to your clients’ needs. And that will shift your marketing messages from being salesy to sharing and serving others.