Business Copywriting

Helping Businesses Find the Right Words

How much stronger would your business be if your ideal clients:

E

Could easily find you online?

E

Clearly understood the value you offer?

E

Were excited to do business with you?

The right words can make that happen.

Great business copywriting isn’t simply about filling a website, brochure, or marketing piece with words. It’s about understanding your audience, knowing what matters to them, and communicating your message in a way that connects.

In a time when anyone can generate words with AI, that human connection matters more than ever.

I help businesses and organizations uncover the message that matters – and find the right words to communicate it clearly, authentically, and persuasively.

Business professional discussing copywriting and marketing strategy

The Right Words Start With the Right Strategy

Strategy Comes Before the Words

When a client tells me they need a brochure, my first question is usually:

Why?

Before I write anything, I want to understand what you’re trying to accomplish. Who are you trying to reach? What do they need to know? What do you want them to think, feel, or do next?

Sometimes the brochure you thought you needed isn’t the best solution at all. A simple postcard, a stronger web page, an email, or another approach may be more effective – and more cost-effective.

That’s why my role often begins before the writing does.

I don’t simply take an assignment and give you the requested words. I help you think through what you really need, then determine the most effective way to communicate it.

Because good copy starts with good strategy.

Need Help With Your Strategy First?

Not every project is ready for the writing stage. Sometimes you need to sort through the ideas, clarify the direction, or make a few important decisions first.

Sometimes you need to sort through ideas, clarify your direction, or make a few important decisions first.

Explore Strategy Sessions →
Gain clarity on a specific question or challenge in this focused one-hour Strategy Session.

Explore Private Strategy Intensive →
Dig into a larger project or challenge, make key decisions, and map out a clear plan during a Private Strategy Intensive.

Nearly 30 Years of Finding the Right Words

Experience Behind Every Word

I’ve been helping businesses find the right words since 1997, working with entrepreneurs, growing businesses, national brands, nonprofits, and organizations across industries ranging from technology and finance to manufacturing, education, environmental services, real estate, retail, and professional services.

Different industries. Different audiences. Different objectives.

But one thing remains the same: your message has to matter to the people you’re trying to reach.

That’s why I listen. I ask questions. I look for what matters.

It’s how I uncover the stories, messages, and details that can easily get overlooked when you’re too close to your own business – then turn those insights into copy that sounds like you, only clearer, stronger, and more focused.

Nearly 30 Years of Finding the Right Words

The Goal Is to Connect

You know your business better than anyone.

But knowing what you do and knowing how to communicate its value aren’t always the same thing.

That’s where I come in.

Whether we’re developing the messaging for an entire website or creating one important marketing piece, I’ll help you step outside your business and look at it through your client’s eyes.

What will make them pay attention?
What do they really need to know?
What makes you different?
And why should they choose you?

Those answers shape the copy – because the goal isn’t simply to sound good.

What I Write

Website Copywriting | Executive Profiles & Bios | Marketing & Print Copy | Articles & Business Content

From a single marketing piece to a complete website, every project begins with understanding what you need to accomplish – before determining what you need to say.

Have a Story Worth Sharing?

Press releases are a different kind of writing.

A strong press release isn’t simply an announcement. It begins with finding the story – the angle that gives journalists and their audiences a reason to care.

Explore Press Release Services →

Nearly 30 Years of Finding the Right Words

Ready to Find the Right Words?

You don’t need to know exactly what you need before we talk.

That’s part of what I help you determine.

Tell me what you’re trying to accomplish, where you’re getting stuck, or what isn’t working. We’ll start there.

Let's Talk

Happy Clients

Thank you for sharing so openly with our team. Your experience is wrapped beautifully in your story telling. Your message was clear! The team enjoyed your presentation and it added great value to our meeting. I hope we can work together again soon.

Trish Ronan

President, ENJO Canada

Sue has the uncanny ability to envision the future potential for your business in a way you never thought possible. Combining her incredible marketing and copywriting skills, she can help you make your Web site stand out, write marketing letters that grab your prospects’ attention, and she is 200% committed to helping you achieve your goals; always listening to what you say and helping to guide you in the direction that will make you happy and successful!

I recommend Sue’s marketing and copywriting services to any business owner who is committed to growing their business.

Suzanne Boles

Write Connection

Overwhelmed, I could never seem to make enough time to properly write the content I needed to represent and introduce the amazing services my business has to offer our community. It kept getting pushed aside. Before I met Susan Regier, I was stressed about not having professional writing to represent myself and my business. Within minutes, I knew Susan was the right person to help! She was so welcoming, accepting and supportive. The entire experience from start to finish was consistent, professional, and exceeded my expectations. I consider Susan a valuable member of my team for success and truly appreciate our working relationship. The ROI to be had from integrating her services speaks for itself!

Jenn

Photographer

I was lost when it came to knowing what to include in the content on my website. Susan gave me clear direction and a voice…she made the content sound like I wrote it myself, but more professional. It makes us confident in our branding. The personal interaction with Susan made a huge impact. She understood what we were looking for and the communication was seamless. I was treated like a person, and not an invoice number. The proposal she worked with us on really represented our firm and it was immediately accepted – we landed a new major client! Susan is the go-to person for all our future marketing projects and communications.

Adam

Accountant

Thank you for your excellent writing skills to create my professional bio and home page for the revised website. Love what you’ve done! Reading it makes me want to hire or at least meet me. Warm, exciting, and inviting all at the same time. I’m very excited about this and finally made the right choice – someone who took the time to connect with who I am as a professional and what I have to offer clients.

Pauline

Trainer, Speaker, Author

I am a professional artist and needed help writing my artist’s bio. I met Susan at a conference and immediately connected with her warm nature. Susan has an innate ability to ask questions and get to the core of the issue. I was impressed by her capacity to pull out the information that was then transformed into a beautifully written piece of art. Susan is not only a very gifted writer but also a writer who really cares.

Gwen

Artist

I’m a big Susan Regier fan as she has reminded me of how old school thoughtfulness is so powerful in new school business. She provides VERY practical coaching that so many people fall down on. I totally trust her thinking, writing skills, and sense of humour. I’m grateful for what she’s done to help me bring my book to life. Susan is super to work with!

Rick

Sales Trainer

Susan has the uncanny ability to envision the future potential for your business in a way you never thought possible. Combining her incredible marketing and copywriting skills, she can help you make your website stand out, write marketing letters that grab your prospects’ attention, and she is 200% committed to helping you achieve your goals; always listening to what you say and helping to guide you in the direction that will make you happy and successful! I recommend Susan’s marketing and copywriting services to any business owner who is committed to growing their business.

Suzanne

Freelance Writer