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Formatting Bulleted Lists

Bulleted lists are a great way to focus attention, simplify writing, and add emphasis. When writing for the Web, a list makes the page easier to read and helps with Search Engine Optimization. But there are a few rules to keep in mind.

  • It is generally accepted to capitalize the first word in the list.
  • Be consistent with periods.
  • Use periods to complete a sentence.
  • Do not use periods in lists.
  • Do not use a comma or a semi colon at the end.

Example One
DO NOT:

The manager suggests that you:

  • Arrive at noon;
  • Present the project; and
  • Provide a survey.

SHOULD BE:
The manager suggests that you:

  • Arrive at noon.
  • Present the project.
  • Provide a survey.

Example Two:
Items on the menu include:

  • Soup
  • Salad
  • Grilled salmon with fresh vegetables
  • Rice
  • Apple pie

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Susan Regier is a business copywriter, brand storyteller, and writing trainer who helps businesses and organizations find the right words to connect, engage, and inspire action. Get her free guide: How to Write a Bio That Truly Stands Apart at SusanRegier.com.