Have your sales hit a brick wall? Are you hearing objections on every sales call? Perhaps you believe it’s bad timing, the wrong medium, or the big excuse – the economy. I’ve heard entrepreneurs say they receive hits after hits on their Web sites and above average “click-throughs” from their ezines…but no sales.
If this sounds like you, it’s time to take a hard look at your message.
Let’s assume here that you’re targeting the right people. You have a good grasp on who your ideal client is – the individual actively looking for a solution to a problem that you can solve. After all, that is what you are – a problem solver. But to be an effective problem solver, you have to know your client’s hotspots. (And believe it or not, rarely is it related to price.)
Does your marketing message reflect what YOU THINK they are worried about or what YOU THINK they need?
Or have you tapped into their issues and delivered a solution to their source of pain?
If you’re not reaching your sales targets, all it may take is to change your message…or a new headline could make the difference.
Ask for help. Review your Web site content, brochures, sales letters. Get feedback from current clients and marketing experts to find out:
- How clear is your marketing message?
- How compelling is your marketing message?
Don’t ask if they like your material (they don’t want to hurt your feelings), but ask if they are motivated to take action and buy…and if not, what would?
Then listen. Pay attention. Be creative. And stand apart from your competition. All it may take to get your sales in the upswing is a fresh marketing approach that pushes the right buttons.