You’ve probably heard it before…2011 is just around the corner and it’s that time of year to examine your past results…but do you actually take the time to do it?
I’d like to offer a suggestion…one that will take only a few minutes of your time. And it begins with a quick review.
Open your day-planner, calendar, or sales sheet to January 1, 2010 and list every success you have achieved over the past year. That’s right. Take out a pen and paper and write down the highs for the year – the big contract you landed, the client that bought 20 widgets and you thought he’d only buy 10, the new comfy office chair you purchased, or you finally fit in a one week vacation. Big or small…write it all down.
Then rejoice in the moment. Realize all you have achieved over the past year, no matter if it was a big sale or you finally got up the nerve to attend your first networking event. Relive the experience and rejoice. This is the good stuff.
Now, the next step may take a bit more thought – and perhaps, a new perspective. Look at your Web site with fresh eyes. Re-read your direct mail piece, your brochure, sales letter, or any other marketing piece you’ve sent to your prospects this past year. Imagine you are your ideal client reading this for the first time. Do you need to refresh? Or is it time to reject the old and start over? Are you even reaching your ideal client?
Did you meet your sales goals for 2010? If not, you must do something different in 2011. And that may mean getting out of your own way and asking for help! Every successful entrepreneur knows that you can’t do it alone. If you don’t change, nothing else will.