Everyone’s talking about being authentic these days, especially in their marketing. How are you showing up? With lots of hype or being the real deal?

When it comes to your business – and to your marketing message – you must be true to who you really are. You want to uphold your basic principals and ethics in everything you do from the choice of products and services you sell to how you work with clients. And that includes the words and images you use to promote and market your business.

There is no easier way to differentiate yourself from everyone else in your industry than by being you and remaining true to you.

So, how do you tap into your authentic self and share that with others?

It starts with your story – your journey. The twists and turns of your life – as early as your childhood, in some cases, have lead you on the path to where you now stand. How did you get here? Why did you choose this path?

Re-connect with your passion for your business.

• Why did you start your business in the first place?
• What turns you on, so to speak, about what you do?
• Was there a defining moment in your life that made you realize you wanted to work in your field?

When you connect with your passion, it’s easy to share your story with others. There won’t be any hype or awkward sales pitch…instead, you’ll have real conversations that speak to your clients’ needs – in person and in print. And that will shift your marketing messages from being salesy to sharing and serving others.