How to Write a Media Release

A Proven System to Get Your Business in the News!

Everything You Never Knew About Spinning Up Publicity For Your Business

Get Featured. Get Noticed. Get Results.

Unlock the power of free publicity to attract more customers, boost your credibility, and drive traffic fast.

Want to see your business featured in newspapers, magazines, on radio, or even on national TV?

This powerful step-by-step guide shows you exactly how—no publicist or agency needed.

Since 1997, I’ve helped entrepreneurs get noticed by major media outlets. My clients have landed front-page stories, high-profile magazine features, and even caught the attention of The Tonight Show with Jay Leno—all thanks to a single, well-crafted media release.

Publicity isn’t rocket science. It starts with a story idea that grabs attention… and a professionally written media release (aka press release).

Media Release Handbook

But here’s the truth:

Publicity is not about YOU. It’s about giving editors exactly what they need—a story their audience will care about. When you do that, you not only make their job easier, you get free exposure and powerful credibility for your brand.

So, how do you make your media release stand out in a sea of submissions?

360° Media Release Handbook: Everything You Never Knew About Spinning Up Publicity For Your Business

I was very impressed with the 360° Media Release Handbook. I found this product to be clearly written with simple instructions and excellent examples that allowed me to write a media release that was newsworthy! I recently used this product and was amazed by all of the responses that I received within one month including multiple newspaper articles; a full-page story on our company, as well as a TV spot. This free advertising has brought a lot of publicity and new clients to our business.

– Kevin Seyler, Kevin Seyler Mindfulness

360° Media Release Handbook gives you a simple, proven system for writing media releases that work—complete with templates, real examples, and insider tips from a seasoned pro.

Inside the 360° Media Release Handbook, you’ll discover:

  • Who your audience really is (and it may not be who you think). (Page 10)
  • The two FATAL MISTAKES that kill your chances at free publicity. (Page 5)
  • A simple formula for writing powerful headlines that grab attention. (Page 24)
  • How to build a media list full of contacts actively looking for stories like yours. (Page 12)
  • Smart ways to send your release for maximum pickup. (Page 30)
  • How to turn media coverage into website traffic. (Page 15)
  • How to uncover a newsworthy angle. (Page 5)
  • When you need a media kit (and exactly what to include). (Page 38)
  • Tips for talking with the media that most people neglect. (Page 34)
  • Insider tips for working with photographers. (Page 37)
  • The secret to recycling one media release for multiple stories. (Page 40)

The 360° Media Release Handbook includes exercises and samples of actual media releases I’ve written to use as a template so you can easily create your own and start spinning up publicity for your business—or for your clients—today. Plus, you’ll receive an MP3 download of 360° to accompany the ebook and listen on the go.

Media Release Handbook

75 Brainstorming Ideas to Spin Up Publicity

Discover Newsworthy Ideas to Get You in the News
Knowing who your real audience is and finding an angle that will stand out in the sea of media releases that cross an editor’s desk can be a daunting task, especially when you think that everything about your business is exciting…or not. When you purchase the 360° Media Release Handbook, I’m gifting you my free report where I list 75 ideas that will get the ideas spinning so you can find a new angle to write about…or take a common idea and make it unusual. Absolutely free!

All this for just $47.00!

Perfect for business owners, freelancers, and marketers ready to make some noise—without spending a fortune. Get instant access now!

No Risk Guarantee—For 1 Full Year!

You’ll get:

  • 📘 The 52-page 360° How To Spin Up Publicity For Your Business Handbook (PDF).

  • 🎧 MP3 Audio version for on-the-go learning.

  • 🎁 Bonus Report: 75 Brainstorming Ideas to Spin Up Publicity.

  • ✅ 1-Year No-Risk Guarantee—If you’re not 100% satisfied, get a full refund any time in the next 12 months.

I recently purchased Susan’s 360° Media Release Handbook and was astounded at the results I received after writing my first media release. I’m a knitter, not a writer, but after going through this guidebook, it was a simple process to write a media release that got attention. Within three months, I was profiled on Rogers TV, the London Health Science Centre website (proceeds from my work help support the Breast Care Program at St. Joseph’s Hospital), and in the London Tourism’s “Find It In London” video series. Another story will soon be published in a community newspaper. The free publicity I received has really helped create awareness for my business during these tumultuous times. Susan Regier also offers so many workshops to assist with your business growth. I will forever be a loyal fan.

– Terry Woods, KNITS by Terry Louise Woods