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Formatting Bulleted Lists

Bulleted lists are a great way to focus attention, simplify writing, and add emphasis. When writing for the Web, a list makes the page easier to read and helps with Search Engine Optimization. But there are a few rules to keep in mind.

  • It is generally accepted to capitalize the first word in the list.
  • Be consistent with periods.
  • Use periods to complete a sentence.
  • Do not use periods in lists.
  • Do not use a comma or a semi colon at the end.

Example One
DO NOT:

The manager suggests that you:

  • Arrive at noon;
  • Present the project; and
  • Provide a survey.

SHOULD BE:
The manager suggests that you:

  • Arrive at noon.
  • Present the project.
  • Provide a survey.

Example Two:
Items on the menu include:

  • Soup
  • Salad
  • Grilled salmon with fresh vegetables
  • Rice
  • Apple pie

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Susan Regier is a trusted copywriter and business strategist who helps entrepreneurs uncover what sets them apart—and turn it into profit. Want to grow your influence and income? Get her free Marketing Essentials guide at SusanRegier.com.