Bulleted lists are a great way to focus attention, simplify writing, and add emphasis. When writing for the Web, a list makes the page easier to read and helps with Search Engine Optimization. But there are a few rules to keep in mind.

  • It is generally accepted to capitalize the first word in the list.
  • Be consistent with periods.
  • Use periods to complete a sentence.
  • Do not use periods in lists.
  • Do not use a comma or a semi colon at the end.

Example One
DO NOT:

The manager suggests that you:

  • Arrive at noon;
  • Present the project; and
  • Provide a survey.

SHOULD BE:
The manager suggests that you:

  • Arrive at noon.
  • Present the project.
  • Provide a survey.

Example Two:
Items on the menu include:

  • Soup
  • Salad
  • Grilled salmon with fresh vegetables
  • Rice
  • Apple pie

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Susan Regier, owner of Vantage One Writing, is an in-demand copywriter, marketing strategist, and business breakthrough specialist to serious entrepreneurs who want to have a profitable business they are passionate about.  She has the uncanny ability to find the hidden gems in a business that can ignite sales and profits for her clients.  Claim your free guide: 15 Tips to Increase Your Influence, Attract More Clients & Make More Money at https://susanregier.com.