Eliminate Negativity in Your Writing
You may not realize it, but using negative words in your communications can have a strong impact - and not the one you're hoping to create. Our brains do not process negatives easily. We first consider the main words and then negate them, which takes additional thought.
After a summer filled with cool days and lots of rain, a weather forecast that says "we're not expecting any rain today" makes you think of rain and not clear sunny skies - the opposite of the forecaster's intention.
Watch the words you use when writing to - and speaking with - your clients and prospects.
- Don't say "no problem" when you mean "thank you" or you're answering a request. Instead say "my pleasure."
- Instead of writing "Please do not hesitate to contact me" write "Please contact me any time."
- Instead of saying "it won't be difficult to..." say "it will be easy to...."
- Never say "I don't know," it drives people up the wall. Instead say, "That's a good question. Let me find out for you."
- Eliminate the word "try" from your vocabulary. You know if you're going to "try" to do something, it just won't happen. Instead, say "I will."
Create a positive impact with your readers...and they "won't" anticipate any "problems."
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Susan Regier, owner of Vantage One Writing, is an in-demand copywriter, marketing strategist, and business breakthrough specialist to serious entrepreneurs who want to have a profitable business they are passionate about. She has the uncanny ability to find the hidden gems in a business that can ignite sales and profits for her clients. Claim your free guide: 15 Tips to Increase Your Influence, Attract More Clients & Make More Money at https://susanregier.com.