Whether it’s in person or long distance, connecting during the holidays takes on a lighter, more festive air.   But there can be a fine line when it comes to maintaining a professional image.  Here are 7 tips to help you network effectively this holiday season.
 
#1: Get in the Spirit – If you belong to a networking group and it’s suggested that you wear a tacky Christmas sweater to the next meeting for fun – do it!  It leads to great conversations, connections, and shows your “fun” side you may have hidden away.
 
#2: Send a Heartfelt Greeting – The holidays offer a special time to stay in touch with prospects, clients, and suppliers.  This doesn’t mean you have to send a traditional greeting card before the festive season – think about the New Year and how you can tie a creative message to your offerings.
 
#3: Surprise Someone – Send a small gift or holiday surprise to make your business memorable and keep you top of mind.  Be creative – be original!

#4: Share the Gratitude – What a great time of year to show appreciation for the good job others have done for you.  If you haven’t sent a testimonial already, the holiday season is the perfect time to share your gratitude.
 
#5: Celebrate Your Best Customers – Take them out for lunch, out for dinner, or WOW them with a gift that shows you understand more about them than just your business relationship.
 
#6. Watch the Bubbly – A holiday networking event is not the time to over-indulge.  Maintain your professionalism and drink in moderation.
 
#7: Host a Party – This could mean a holiday luncheon, dinner, or simple gathering of friends and customers...at your home, office, or in a restaurant.  It’s an ideal time to reconnect, enhance your personal brand, and increase your networking circle.


 
#8: Brush Up on Your Conversation Skills – Take time to get to know others on a personal level and avoid talking about business. You’re not trying to close a sale.  Be authentic to inspire trust.
 
#9: Share Your Own Holiday Story – Combine photos, illustrations, and written stories to feature your company’s values, goodwill, and community involvement.  Make it interesting, perhaps dramatic at times, and fun.

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Susan Regier, owner of Vantage One Writing, is an in-demand copywriter, marketing strategist, and business breakthrough specialist to serious entrepreneurs who want to have a profitable business they are passionate about.  She has the uncanny ability to find the hidden gems in a business that can ignite sales and profits for her clients.  Claim your free guide: 15 Tips to Increase Your Influence, Attract More Clients & Make More Money at https://susanregier.com.