Often, your first impression comes from your Web site. The navigation ease, interesting images, and how well you explain your benefits (and really what your business is all about) create an impression that will entice a reader to go further into your site, or click away.

When it comes to the About Us or Bio page, are you giving your readers a good sense of who you are or are you opting for a dry résumé-style profile?

Everyone has a story…and people love to read them. Your story is what makes you different from everyone else in your industry. It’s what makes you stand out and shine.

Why did you choose your line of work? What was the defining moment in your life when you realized that you always wanted to work in your field? What motivates and inspires you?

By creating a story, you are creating an emotional connection. And this bond can come quicker than meeting in person because you are revealing glimpses of common ground.

Read your bio with fresh eyes. Is this someone you’d want to work with and get to know better? Or do you feel you’re reviewing one of many job candidates?