You may be wondering how you can stand out from the crowd…that is from your competitors. What makes you different? You may sell the same product, but why should anyone buy from you?

If you’re struggling with this question, the answer can be easy to find – with bonus results.

Ask your clients!

That’s it…it is really that simple. All you have to do is ask your customers why they buy from you. You may be surprised at the answers – or inspired, or completely astounded by what they have to say. In fact, your customers’ answers could be the basis of your next marketing campaign.

Here’s the bonus…

Use the answers you get, with permission, as testimonials in your brochures and on your Web site. Not only will you have the insight to create a believable marketing piece, you can back it up with actual testimonials. Use their complete names and cities if allowed.

The added bonus…

You’ve just created another reason to stay in touch with your customers. And you have reminded your clients why they should do business with you – again. It just doesn’t get any simpler.