Have you ever sat in front of your screen wondering what brilliant words of wisdom will capture your audience’s attention? What content are your readers actively searching for? How will you WOW them?
If you’ve ever faced a blank screen, and if you blog regularly, I’m sure you have, then there’s a simple solution to get into the heads of your audience. All you must do is uncover the questions and concerns people ask about in your industry and answer those questions in an article.
Sounds easy, right? But where can you quickly and easily access that information?
It’s simple to find. All their questions are available for free at www.AnswerThePublic.com.
When you search at Answer The Public, you’ll find a multitude of ideas that will be of interest to your readers because these are the questions they are searching for on Google.
When I typed “content marketing” into the search box, I received 346 results related to this topic. These results break down to:
- 62 questions; e.g., how content marketing helps business
- 41 prepositions; e.g., content marketing is focused on
- 29 comparisons; e.g., content marketing and pr
- 206 alphabeticals; e.g., content marketing association
- 8 related; e.g., content marketing examples
The results are displayed two ways: as data, and visually as below, which shows the scope of options. You’ll have more than enough topic choices for a year’s worth of articles.
Each question or phrase is a jumping-off point for your creativity. Find one that interests you and start writing.
And to ensure that you capture your audience’s attention so they read your words of wisdom, include a great title filled with emotional value.
Usually, you write several titles before coming up with a winner. But are you sure it is a winner? Meaning, does it have emotional appeal? Does it capture your reader’s attention? You can check its emotional marketing value quickly using a headline analyzer and then tweak it as necessary.
Try it out at https://www.aminstitute.com/headline.
One of my title drafts for this article was this: How to Find Article Ideas That Connect with Your Audience.
Based on the headline analyzer on this site, the title ranked 50% (professional copywriters typically rank 30% to 40% Emotional Marketing Value words in their headlines). And along with this ranking, the emotional classification was Intellectual & Empathetic appeal. Overall, this was pretty good, but I knew it could be better.
After playing around with various options, I came up with the title I’ve used, Discover What Your Audience Wants to Read From You. You know this title works because you’re reading the article. But what did it rank, you ask? It scored 66% and had a triple emotional impact to appeal equally to people’s Intellectual, Empathetic, and Spiritual spheres.
Knowing what your audience is actively searching for and creating a compelling headline that triggers emotion ensures your hard work gets read. And it will have your readers coming back for more because they know you understand them.
