When you looked over your past accomplishments from last year (and hopefully you have reviewed your accomplishments over the past 12 months) did you notice there were some things that didn’t get done? Maybe you kept putting them off even though you knew it would help to grow your business.
This could be hosting a Webinar to attract new prospects, writing an ebook, creating a new workshop or program, or whatever “dream” has been in your head but has never seen the light of day.
Often, we let our clients get in the way of our business growth. Yes…you read that correctly. We let our paying clients get in the way of progress.
“But Sue,” you say…”my clients pay the bills…I need to look after my clients.” And yes, that is true as well…and that is where planning and time management comes into play.
When I have a firm deadline, I work faster and more efficiently. I thrive under pressure. That may not be true for you, so you may have to adjust your scheduling accordingly, but if you follow these four steps, you will turn your dreams into reality and attract more clients…and increase your sales quickly.
Step 1: Make a decision. Decide that now is the time to create that ebook, that Webinar, that new coaching program…or whatever it is you’ve been putting off. Decide what you’re going to deliver, how you’re going to deliver it, and when.
Step 2: What’s the takeaway? What is the end result your clients get when they finish working with you, reading the ebook, listening in, etc.? In other words, what’s the purpose for doing this – in your client’s perspective? When you understand the value your client’s will get, you’ll be motivated to get it out there to help them.
Step 3: Create a list of benefits and begin marketing. Make these benefits tangible…make them real. When prospects read your message, they should understand how this will improve their life, make their job easier, etc. In other words, what’s in it for them?
Step 4: Create your new program, product, or service. That’s right…this step comes at the end. Believe me, when you have a firm deadline and paid customers waiting for delivery, you’ll do everything it takes to deliver – without letting other customers get in the way. In other words, you’ll get it done! And if for some reason it doesn’t sell, you have not wasted time creating something no one wants. However, you may want to go back and check your marketing message to make sure it was strong enough to convey why people would want it.
Yes, you can work with existing customers while creating new ventures and attracting more clients when you have a clear strategy in place. Make 2016 the year you achieve all the goals you set out to do.
